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In Sickness And In Health
I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More
Marketing on a Budget
A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More
10 Powerful Marketing Tips
1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More
Customer Lifetime Value - The Key To Maximizing Your Profits!
The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More
Write Articles WITHOUT Writing!
Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More
Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients
We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More
Turning The Casual Scanner Into A Buyer
The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More
Direct Mail
Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ł600... Read More
Top 10 Marketing Pitfalls
Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More
What Does It REALLY Take to Be Making 6-Figures as a Service Professional?
Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More
MarketWatch (press release)
HubSpot, a SaaS provider of inbound marketing software and methodologies, has designed its new program to make it easier to generate content and drive more ...
and more »
MarketWatch (press release)
Targeted consumers of Gatorade, Pepsi, Frito-Lay, Quaker Chewy granola bars and Pepsi beverages in restaurants will see new digital marketing activations as ...
and more »
MarketWatch (press release)
CINCINNATI, Sep 09, 2010 (BUSINESS WIRE) -- Dan Renner, a 15-year veteran consumer products goods marketing director, is named Director of Customer ...
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MarketWatch (press release)
As part of the agreement, the two companies will focus their sales and marketing efforts on major enterprise clients that have requirements for information ...
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MarketWatch (press release)
That's why Novo Nordisk turned to Performance Plus Marketing (PPM) of Roswell, GA, to build an incentive program to support the launch of its Diabetes ...
and more »
Orlando Sentinel (blog)
USA Today
The launching of the social media platforms is part of a coordinated unveiling of a new company -- XV Enterprises -- that will manage Tebow's marketing ...
Tebow Launches Twitter, Facebook & Web PagesCNBC
all 8 news articles »
BBC News (blog)
Search Engine Watch (blog)
Google Instant took flight yesterday from the ashes of some mysterious logos and via a live transmission on Google's Official Youtube Channel. ...
Google Instant's dynamic search: Does it change search marketing?Brafton
Google's Instant Search Could Boost Ad Prices And RevenueWall Street Journal
"Google Instant" -- Google giveth, Google taketh awayeChannelLine
all 1,379 news articles »
Marketing Week
Direct Marketing Association
Direct marketing professionals have been told that social media can be used to make them feel big and powerful. Ilana Fox, writing for nma.com, ...
Edible Social Media MarketingMarketing Pilgrim (blog)
Social Media Summit ConferencePRLog.Org (press release)
Social Media Marketing is a PR FunctionSearch Engine Watch
PR Web (press release) -Hope News -Search Engine Journal
all 110 news articles »
Chicago Sun-Times
BY LEWIS LAZARE Media & Marketing Columnist The Northstar Lottery Group and the Camelot Group made their respective cases Wednesday for why each bidder ...
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New York Times (blog)
New York Times (blog)
Think “Big Brother” meets “Intervention” (only with marketing experts). OK, maybe that's a stretch. None of the nine owner participants get evicted or voted ...
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Music, Music Videos,
Games and more... Competition in the past has embodied such beliefs of "kill... Read More Every direct mail package you drop in the mail should... Read More ©2004 Jeffrey DobkinThere are two types of lists, determined by... Read More With the arrival of Spring, I decided to get outside... Read More "Brochure" is French, and it comes from brocher, meaning to... Read More You DO use direct marketing for your small business? right?... Read More Used the right way and with the right audience, postcards... Read More Narrowing your focus to one primary group of people is... Read More A person or business that might buy from you is... Read More Are you still waiting for business to turn around before... Read More An important part of planning your business is to know... Read More Sounds pretty harsh, doesn't it? Well, I can tell you... Read More You can love it or you can hate it but... Read More One of the easiest, if not the easiest, ways of... Read More Today's business marketing rules are different than they were in... Read More One of the best ways for potential clients to find... Read More The Mail Order business is not a business of itself,... Read More So, you´ve been around for a while, and maybe even... Read More A brochure can be a great promotional tool, whether it... Read More Most businesses realize that they are simply a click away... Read More Giving away free bonuses is an important website marketing secret... Read More Traditional marketing and advertising assumes that all of your customers... Read More Everything you've ever learned about marketing and advertising is WRONG.... Read More Today's business environment has changed dramatically over the past 10... Read More A newsletter can be a wonderful, economical way to communicate... Read More
Adult Chat Forum
The Battle of Positioning -- Altruism or Paranoia?
Direct Mail Offers: Eight Steps to Making them Effective
Twelve Places to Buy a Mailing List
Spring Cleaning: How To Do It In Your Business To Make More Room For Success
The Mighty Marketing Brochure
Helping Your Prospects Overcome ?Buying Fears? By Using Testimonials
Postcard Direct Mail Marketing Works (Its Cheap, Quick, Affordable and More)
Identify The Ideal Target Audience With These 5 Tips
How to Convey Trustworthiness in Direct Mail Marketing Sales Letter
Mail Can Make You Money
Who Is Your Market and Where Are They?
Differentiate or Die
Trade Show Events ? Do?s and Don?ts
Big Money With Folios
Keeping Pace with Business Marketing
Successful Marketing Through Seminars
How To Start A Mail Order Business
So You Want To Cut The Crap And Get Into The Money?
Finding a Brochure Printing Company
Translation and Your International E-Commerce Strategy
Website Marketing: 10 Uncommon Bonuses That Will Help Make Your Product Hotly In Demand
Fax Marketing : Reaching a New Niche of Customers
Everything Youve Ever Learned About Marketing Is Wrong
Increase Sales With Travel Incentives
10 Steps to a Great Newsletter
Cheap $1 Web Hosting
20 Tricks to Help Get That Envelope Opened
When your envelopes aren't opened, you can't make money! Beforeyou... Read More
Work Backward And Make More Sales!
It goes against the grain, especially for those of us... Read More
Non-Profit Success Requires Ongoing Marketing
In a crowded marketplace of ideas, it is important for... Read More
Alarming Marketing Trend
One key discipline of successful direct marketing has been to... Read More
Using a Contact List Profitably- Part Two
Besides a survey, your contact list can be used to... Read More
Open Doors by Building Relationships
"You can make more friends in two months by becoming... Read More
My Marketing Budget Is Small - How Can I Make The Most Of It?
Regardless how small or large your budget is, there are... Read More
Mail Orders Most Common Mistakes
THE GREAT MAIL ORDER MYTH There are a number of... Read More
Whats In a Business Card?
Over the years as I have attended trade shows, networking... Read More
What You Must Know When Marketing Your Business
Marketing is both an art and a science. Anyone who... Read More
So What Do You Do?
Once you have the attention of a business prospect, at... Read More
Five Marketing Tips to Double Profits
It's a startling fact: almost all entrepreneurs aren't marketing their... Read More
Whats In It For Me?
Sometimes, one of the most difficult things to teach beginning... Read More
Loan Officer Marketing ? How Branding Shapes Your Prospects Perceptions
Social scientists have proven that people experience what they come... Read More
AIDA From A Different View - I Call It the 5 Ws
My childhood was my foundation for how I write and... Read More
Creating Your Own Lead Capture Pages
Having a downline can be golden. A downline is a... Read More
New Years Revolution
No, that's not a typo in the title. Resolutions are... Read More
Marketing Tips - Ten Quick Marketing Actions
It is often difficult to manage to do marketing tasks... Read More
Postcards: Awareness Tool or Selling Tool?
Are postcards better for building awareness or for selling?In my... Read More
Trade Shows Are Not a Waste!
According to the Center for Exhibition Industry Research (the trade... Read More
Six Ways to Boost Response on Your Surveys and Gain More Useful Information
So... you spend time and effort putting together a survey,... Read More
Image is Key to Your Marketing Success
In virtually any business first impressions are lasting impressions. Most... Read More
Low-Cost Marketing With Postcards
Here's a simple way you can generate lots of sales... Read More
Connect to Your Customers with Superb Sales Letters
In the age of e-newsletters and e-mail, you may not... Read More
One-Two-Three Punch Marketing
Printed material is just as important today as it was... Read More
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